

Brush
Teeth | Fattening
Habits | TV
Snacks Equal Fat Kids
Kids’
Fattening Eating Habits May Be Fueled By Fast Food
By M. Renee Edwards
There is growing alarm across the nation in relation to
the ever-increasing number of our children being diagnosed
as obese. But just how much of the problem is the result
of the American lifestyle, one that embraces fast food meals
over home cooked ones? And just how concerned should parents
be?
Let’s look at the facts. Today, almost all fast food
chains offer some type of “kids” meal, one that
usually includes the smallest serving possible of the chain’s
popular items. McDonald’s, for example, offers “Happy
meals,” which consist of a burger (or cheeseburger
or 4 chicken nuggets), a small French fries, a small drink
and a toy. It is very popular. In addition, most chains
also offer a “big kids meal,” ideally targeting
the 8-10 year olds, and it replaces the single serving burgers
and nuggets with either a double cheese or regular size
burger, or 6 nuggets.
“We understand that kids aged 8-10 have growing appetites
and don’t want to be identified as little kids anymore,”
said a McDonald’s spokesperson in a L.A. Times article.
“Our Mighty Kids Meal addresses those needs.”
This is a concern that bears close scrutiny, according to
Eric Schlosser, author of Fast Food Nation: The Dark Side
of the All-American Meal, who said, “Fast food companies
are serving extremely high-fat food to people who are at
the greatest risk of the health consequences from obesity
[especially low-income families]. They could be selling
low-cost food that doesn’t have the same health consequences,
especially for children. The fast-food chains are creating
eating habits that will last a lifetime.”
The habits in question include larger portion sizes that
are outside the scope of what research has shown it is possible
for our bodies to process properly. Yet, fast food manufacturers
seemingly are unconcerned with the health of our children.
In fact, Schlosser relates a story recounting the speech
of a fast-food executive who, while extolling his colleagues
of the profits of the previous year, had these comments
to make: “As if things weren’t good enough,
consumers also dropped all pretense of wanting healthy food.”
He went on to explain that a 2001 survey showed that Americans’
concerns about fat, salt and food additives – the
very things that make fast food taste good – were
at their lowest since 1982. Of course, his colleagues exploded
with applause.
Schlosser counters the tale with the information that the
meat purchased by fast food chains is probably better than
what you can get at the market. The reason for this, he
says, is that the fast food industry helped industrialize
our meat production system, and as a result, contributed
to food safety problems. The same fast food chains demand
tougher food safety rules to govern their purchases, and
the same specifications are not required by the USDA for
the ground beef shipped to retail supermarkets, meaning
fast food chains get the cleanest beef.
Schlosser suggests that although fast-food companies are
not solely to blame for the increase in the size of our
youth, they have definitely played a substantial role. There
can be no discounting this role – in countries where
there is little fast food, such as Italy or Spain, there
has been little change in the obesity rates of their young.
Yet in the countries where American fast-food chains have
flourished, like Japan and England, their childhood obesity
rates have risen right along with the Americans.
There are other points of view. While not discounting Schlosser
work and opinions, author and nutritionist Ellyn Satter
warns that the reasons why U.S. children are fat should
not be oversimplified. The author of Secrets of Feeding
a Healthy Family, Satter says, “In fact, children
are great regulators of what they eat. Let be, they will
eat what they need of any food, whether it’s high
fat, low fat or high sugar.”
Satter objects more to the hurried nature of fast-food meals
than to the meals themselves. Maybe with good reason. It
is well-established that it takes around 20 minutes for
our brains and stomachs to let each other know that we have
eaten enough and are full. Because children are so often
blissfully unaware of time, they more often than not eat
their entire meal in less than 20 minutes, including second
helpings. Thus, the risk of their overeating is great.
Satter says that if we slow down our meals, we are able
to focus on what we are eating. This focus can lead parents
to an awareness that fast-food meals are possibly not nutritious
or wholesome enough for the needs of their growing children.
Occasional fast-food meals are not reason for parents to
carry guilt, Satter says. “The most important thing
at the table for a child is the parents. It’s a chance
to sit down together and for the child to get attention
and be heard,” she adds.
Do your homework. Make your child’s meals as wholesome
and tasty as possible. But remember also that your child
has to live in this fast-good world, and if you completely
deny them fast-food, they’ll gorge on it when you’re
not looking. Just as you have to dole out sweets with care
to regulate sugar intake, regulate their fast-food exposure.
They’ll live longer for it.
